Welcome to the Plaid Blog
October 16, 2023
Unlocking financial freedom with Esusu's VP of Product
In an exclusive conversation with Plaid, Ruchika Gupta Truitt, VP of Product, discusses how Esusu uses spending history insights provided by Plaid Transactions to unlock financial freedom for...
September 16, 2022
How Betterment enables 91% of users to maintain a higher median account balance with Plaid
Betterment needed a way to seamlessly onboard more users and drive engagement through a more personalized user experience. With Plaid, Betterment got access to the diverse financial datasets...
June 30, 2022
How Petal reduced portfolio risk by 30%
Petal needed a way for people to share access to their financial data in order to perform cash flow underwriting. With Plaid, Petal uses cash flow data to...
April 19, 2022
How Purpose Financial approves 99% of loan applicants who verify their income using Plaid
Purpose Financial needed a fast, robust, and user-friendly income verification tool. With Plaid, Purpose Financial can issue more loans faster.
February 22, 2022
BlueVine makes 4x faster loan decisions
BlueVine needed frequent, reliable and accurate financial data in order to underwrite small business loans. With Plaid, BlueVine can make faster, smarter loan decisions.
February 17, 2022
Embedded banking boosts retention 6x for Wethos
Tech startup Wethos wanted to embed financial services into their platform. With Unit + Plaid, they were able to launch banking in just six weeks.
November 01, 2021
How Vola used Plaid to save their users $18 million in overdraft fees
Fintech app Vola needed user-permissioned financial data to power their personalized financial services aimed at people with low or non-existent credit scores. With Plaid, Vola helps hundreds of...
October 27, 2021
Stash boosted deposits by 19%
To get more investors on the platform, Stash needed a better way for users to link their outside financial accounts. With Plaid, this step is fast and easy....
September 23, 2021
Unbanked offers a fast and easy way to transact crypto
Unbanked previously relied on microdeposits to validate users’ outside bank accounts, which was slow and provided a poor user experience. With Plaid, Unbanked users can quickly and easily...
September 01, 2021
YouLend offers a tech-first approach to SME financing
Before Plaid, YouLend required prospective customers to upload bank statements as part of their funding application, which was burdensome and hurt conversion. With Plaid, YouLend allows customers to...
June 22, 2021
First Tech makes funding new accounts fast and convenient
Plaid enables First Tech to offer members a fast, convenient, and more secure way to fund their new accounts, increasing their average initial funding amount by 5x.
May 24, 2021
LendingTree gives users a holistic view of their finances
Plaid enables LendingTree users to share their financial data and thus gain access to helpful tools for making better financial decisions.
May 04, 2021
Clear Books helps small businesses simplify accounting
Clear Books needed a way for users to easily share their business transactions. Plaid provides Clear Books with payment account information feeds that simplify accounting for small businesses.
April 27, 2021
Ziggma is leveling up portfolio management
Ziggma needed a way for users to connect their investment accounts. With Plaid, Ziggma users can connect their accounts to take advantage of institutional-grade portfolio management tools.
March 29, 2021
Ellevest is leveling the financial playing field
Ellevest needed a better way to enable members to connect their financial accounts. After switching to Plaid, Ellevest's conversion rate jumped by 2.1x.